Made in America, Gone Global

In honor of the 4th of July, we want to turn the spotlight on four companies made in America, gone global. These companies started out small, with little to no money, and were able to become globally recognized and used brands. Test your entrepreneurial knowledge by guessing which story belong to which company. 2-Cans-and-a-String Technology […]

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How to Find Great ASO Keywords for Your App

This guest post was contributed by Josh Kocaurek. The app stores are crowded – very crowded. In fact, there are over 5 million apps available between the iOS and Google Play stores. What does this mean for you if you are publishing an app? It means you need to find a way of making your app stand […]

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How to Use Micro-Influencers For Your Small Business

You probably know that word-of-mouth is the most valuable form of marketing out there. With 92% of consumers trusting referrals from people they know, one way to generate word-of-mouth is by transforming your loyal customers into brand advocates. But this is not the only way! Companies have been turning to influencers for help. Simply stated, […]

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Why Customer Experience is Your Key to Success

What’s the best way to succeed in business? It’s not your products or services, although it goes without saying that they need to be great. It’s your customer experience. And customers agree. According to a McKinsey study, 70% of buying experiences are based on how the customer feels they’re being treated. Customers are longing for […]

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5 Ways to Generate Word-Of-Mouth as a Small Business

Humans rely on their network to make decisions about where to go, what to do, and what to buy. 92% of consumers trust referrals from people they know, and 77% of consumers are more likely to buy a new product when learning about it from friends or family. According to Wharton marketing professor Jonah Berger, […]

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What is Driving M-Commerce in 2017 (And Beyond)?

The online (and offline) business owners of today are taking a keen interest in understanding and exploring the potential of mobile commerce, also referred to as m-commerce. This is because m-commerce is expected to grow to a 250 billion market by 2020. Nearly 4.77 billion people are expected to use smartphones, capable of making mobile […]

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How to Avoid Mobile App Marketing Mistakes

On your marks… get set… wait. Jumping the gun on mobile app marketing and launching is costly. Launching your app from the start line before you’re limbered up, well-trained and ready to go is a sure-fire way of ensuring your app never makes it to the podium. If you’re looking for your app to be […]

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Content Strategies for Customer Engagement

As our previous article discussed, the most fundamental modern-marketing skill is copywriting. Content marketing has, therefore, become a key business strategy in 2016 and will continue to be so in 2017. This post will give you a closer look into how you can use content to grow your business. It has never been easier for […]

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6 Hacks for Writing Knockout Push Notifications

Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials: Creating the perfect push notification starts with understanding how customers interact with your app. […]

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