Should You Use Paid Ads to Promote Your Small Business?

Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be an expensive endeavor if you don’t really know what you are doing. This article tackles the three most popular platforms for online advertising, and whether they are worth it for small businesses to invest […]

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5 Things You Need to Know About Video Marketing

You have probably heard it everywhere: video marketing is the future – and the present. Hubspot claims that “video content in no longer an option, it’s a necessary component of any successful marketing strategy.” Here’s the lowdown on video marketing: 4X as many people would prefer to watch a video about a product than read […]

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Social Selling: 5 Ways to Use LinkedIn for Sales Prospecting

Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. According to HubSpot, “The use of social media in sales allows salespeople to delight their prospects rather than interrupt their daily lives with cold calls and hard sells, eventually converting them into loyal customers.” Even though there […]

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Who is Making Apps in 2017? – A Small Business Market Roundup

One of the biggest debates for marketers and small business owners taking place in 2017 surrounds the subject of mobile app development. These conversations are fueled by the fact that small businesses can finally afford to develop their own, branded, mobile apps and catch up to the larger organizations that have already been benefiting from […]

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6 Hacks for Writing Knockout Push Notifications

Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s quickly go over the essentials: Creating the perfect push notification starts with understanding how customers interact with your app. […]

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Unravelling the Myth: An App Isn’t Just an App

What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone? Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no money or time to invest in […]

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The Best Productivity Tools for SMBs

Managing a small business may differ from keeping a large enterprise running smoothly, but that doesn’t mean it’s not a challenging endeavor. After all, both types of businesses face a lot of the same hurdles day in and day out – piles of emails, meetings, phone calls, project deadlines all vie for undivided attention. If […]

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How to Use Geofencing

The geo-fencing feature has been a huge enhancement to the push notification system and the marketability of our apps. You can fence off a specific area for your push notification, and when users enter that area, they’ll automatically receive the message on their device. By setting an active period for the push notification, you can limit the […]

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How to Avoid Mobile App Marketing Mistakes

On your marks… get set… wait. Jumping the gun on mobile app marketing and launching is costly. Launching your app from the start line before you’re limbered up, well-trained and ready to go is a sure-fire way of ensuring your app never makes it to the podium. If you’re looking for your app to be […]

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Unravelling the Myth: An App Isn’t Just an App

What comes to mind when you hear the word “app”? Do you think of a game? Something you can’t live without? Or simply a cool gadget on your phone? Small business owners often shut down when they hear the word “app” being pitched. They, understandably, think there is no money or time to invest in […]

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